Content
Do you consistently share engaging, relevant information?
For an optimized presentation of your company’s brand, products, and support information, Stratos is here to help. Following market research, competitive analysis, and through understanding your customer personas, we identify the intersection between the value proposition of your products and the needs of your potential customers. Using tools like your company website, and other direct marketing channels, we create content that can be shared with prospects moving toward a purchase. Your website can arguably be your best marketing asset and using it to drive leads is part of a focused, inbound marketing strategy to engage customers via content right on your website.
Sharing educational content shows future customers that they can depend on your company. Stratos can help you to present the latest updates from your subject matter experts on your website.
Content Marketing
Your brand story, testimonials from customers, product use cases, infographics, and other types of content can also be used for content marketing. Content can be shared via a blog or with videos on your website. We can also help you share content across your other digital channels like social media and via paid digital ads.
Compelling content and on-brand visual assets can help drive conversions, which are the desired end-result of your marketing efforts. We can help to encourage prospects to click on an ad, like a social post, fill out a form to download a whitepaper, sign up for your newsletter, or book an appointment. Ultimately, your content is a great way to educate and inform your customers, helping them to decide that your company, product, or service is the best fit.
Stratos Marketing Content Capabilities
Stratos knows how to develop the messaging to create the right touchpoints to share on the right channels, to reach the right people at the right time. We can help with:
- Copywriting and editing, including website, blogs, testimonials, brochures, and case studies
- Video script writing
- Marketing campaigns, including targeting content to multiple market segments and syncing content with the appropriate prospect or customer list
- Sales enablement tools
Client Work Samples
Emails & Newsletters
From one-off emails to multi-blast campaigns and from newsletters to trigger marketing, Stratos works with clients to determine the tactics that will best meet objectives. For Veterinary Specialists of the Rockies and Flagship Biosciences this included managing client data, designing templates that incorporated brand elements, writing engaging content, documenting business rules, and providing key performance metrics.
Blogs
For Veterinary Specialists of the Rockies and other clients, Stratos writes blogs and other digital content to drive web traffic and promote customer engagement. Writing the content is only one small piece. Stratos starts with industry keyword analysis and provides search engine optimization, social media promotion, and digital marketing to drive, in some cases, thousands of website visits per month.
Sales Sheets
For sales sheets and other collateral materials, Stratos can handle as much or as little as is needed. For example, for Flagship Biosciences, Stratos provided everything from content strategy and planning to creative design, copywriting, and printing, to create targeted materials which would support sales in specific markets. Whereas for CIRCULOGENE, Stratos provided copy editing to finalize their sales materials.
Brochures
As one of the most versatile and budget-friendly marketing tactics, whether digital or print-based, brochures are a key component of almost any marketing strategy. The Stratos design and copywriting teams are adept at creating brochures that are not only eye-catching with informative content, but also visually represent the brand and serve a specific purpose within the sales funnel.