Brand
What does your brand stand for?
Your brand is more than a logo, name, or tagline. It is the entire experience that your prospects and clients have when interacting with your company or using your products and services.
To help your prospects and customers experience the best of what your company offers, Stratos can develop or refresh the look and feel of your brand. We will also help you to improve your overall brand presence and strengthen your company story, through the use of consistent branding and messaging on your website, within campaigns or promotional videos, at events, and in the products and services you offer.
You may also want to think of your brand as a way to build and drive culture internally, as it can help you to attract, inspire, and retain talent. The strength of your brand and its impact on building a strong company culture can also help with employee performance.
Defining what your brand stands for, and the personality that your company conveys is also key to boosting revenue growth. While this may include developing visual and messaging elements like your logo, colors, and tagline, it also means focusing on your company’s daily interactions with the people who are researching, considering, buying, and using your product or service.
Illuminate Your Brand
We understand how important brand is to your overall success and can work with you to better highlight your brand. Starting with your brand and company story, we will help you communicate your unique offerings through consistent messaging across all marketing channels. You’ll be able to leverage your marketing tactics to present a clear picture of what your company does and what makes it different from the competition. It will be a part of the products and services that you offer and the conversations that you and your team have with the public, elevating your brand and ultimately increasing your revenue.
Your company has a great story and your products are making a difference. The people who work for you are experts that can educate and guide your customers. If you want to build significant market share and profits, start with a strong brand strategy.
Stratos Brand Marketing Capabilities
Let us help you represent your brand value with:
- Logo design and refresh
- Tagline development
- Brand guidelines
- Stationery management, including digital templates
- Graphic design, such as website, collateral, social media, email, etc.
- Design and development of automated customer communication programs
- Newsletter templates and ongoing management
- Corporate video production
- And more!
Client Work Samples
Brand Refresh
Even a company with a well-known and well-respected brand may need brand-refinement from time to time. Stratos worked with Flagship Biosciences to update their visual imaging and take their branding to the next level. Our most recent project included refreshing the company’s website, designing new stationery and PowerPoint templates, developing new solutions brochures, and reimaging their event displays.
New Company Launch
When Veterinary Specialists of the Rockies launched their business in 2018, Stratos worked with the owner and other stakeholders to take their new company from business concept to fully executed brand, including crafting their new name and logo, determining key messaging, documenting corporate brand guidelines, developing their website, creating stationery and collateral templates, and more.
Conference Branding
Stratos worked with non-profit membership organization Association for Theatre in Higher Education to create promotional materials for their annual conference. Stratos integrated ideas and feedback from a diverse group of stakeholders to imagine a visual representation of their theme and location, building upon these images to design social media posts, email and website headers, and exhibit brochures.
Corporate Imaging
Stratos helped Avant Avenue refine its brand by updating its logo, establishing key messaging, and designing and standardizing client-facing templates, such as business cards, proposal presentation templates, sales sheets, and other collateral pieces. These increased brand consistency, streamlined the sales process, and reduced time-to-market for new product information and responses to RFP’s.