How will you prove return on your marketing investment?
We know measuring and proving return on investment for marketing activities is one of the biggest growth challenges businesses face today. Without metrics, there’s no way to determine your return on marketing investment (ROMI) or for many organizations, return on investment (ROI).
We Know How and What to Measure
At Stratos, we help you wade through the breadth of data available through today’s digital capabilities in order to focus on what’s important. Gathering and analyzing the data from marketing campaigns and other efforts can demonstrate success and prove the return on marketing investment. Or it can show us where we need to adjust for better performance. Effective analysis and the ability to iterate and move our clients toward growth can only happen with the metrics to back it up.
Your business needs to prove that marketing supports your bottom line. Our goal is to make your life easier by helping you to identify the key performance indicators (KPIs) within your marketing strategies and to drive brand awareness and increased revenue to help grow your business.
Building Your Return on Marketing Investment
Stratos is here to help you build a reliable and practical “return on marketing investment” (ROMI) process. We provide you with a more competitive opportunity to catapult profit potential, improve efficiencies, increase effectiveness, and build credibility for your marketing team. Or if you’re a solopreneur or CEO with a small team and no dedicated marketing staff, we can fill in as your marketing department and deliver the ROI path that you need.
Stratos Marketing Measurement Capabilities
Our measurement tools and marketing metrics practice include:
- Monthly or quarterly reporting on website and social media engagement
- Search engine optimization (SEO)
- Analysis and reporting on customer demographics
- Direct marketing campaign response metrics and optimization
- Membership campaign metrics
- A/B testing for emails, ads, and campaigns