Are you leveraging in-person events and virtual online experiences?
If you’re like many companies, events have traditionally been a large part of your marketing plan. However, with the ongoing global health crisis, you may have moved to doing more events online versus in person. With online events there are still ways to generate leads and establish thought leadership by hosting webinars and other virtual events. You can also use public relations (PR) to share your message more widely with a national or worldwide audience.
Virtual Events and Webinars
We make it simple for you to expand your reach with virtual events. We can refine your message and share your most newsworthy and educational content to foster trust with your target audience. Virtual events can also help you to gather your top clients or team members for a fun, virtual appreciation experience. Webinars are also a great way to present your next product releases and scientific or business results. Stratos provides end-to-end webinar solutions, including production aspects and promotion to the right audience, at the right time, using the right channels.
Don’t Forget PR
Adding public relations to your marketing mix is key to sharing news about events, top hires, product releases, and other truly newsworthy information or technical content. Stratos will work with you to share that news in the best light with a strategic event and PR approach. Our expanded team can also deliver the next level PR and media relations strategy to tell the story to our press contacts and follow up to gain the most exposure.
Though many in-person events are still on hold, we are now delivering strategic plans and promotional strategies for shows and industry conferences scheduled in the future. We’ll maintain relationships with your event teams, establish calendars to track deliverables and due dates, and then help you creatively promote your presence at events.
Stratos Event and PR Capabilities
Because we are agile, we can monitor changes in real-time and pivot your event strategy as it makes sense, with assistance including:
- Event research, logistics and management
- Tradeshows and other in-person events
- Webinars and other online/virtual events
- PR and media relations