Are you leveraging in-person as well as virtual events?
If done correctly, events of all sizes and all types can promote trust in your brand, inspire lasting connections with your company, and create buzz both before and after the event. However, it’s important to remember that details such as food and decorations are just the tip of the iceberg for event planning. Stratos Marketing Group can provide the support you need to get the full benefit of your event dollars.
From an intimate holiday dinner for key clients to an open house welcoming the whole community, Stratos is your go-to team for small to medium-sized events. We can help you bring your vision to reality or manage your event from concept to execution, including identifying caterers and other vendors, coordinating logistics such as AV, and providing support as needed at the event. Plus, with our marketing expertise, we work with you to design eye-catching invitations and other promotional materials to announce your event up front and then manage follow-up communications such as surveys and thank you emails.
Virtual Events and Webinars
Although the COVID pandemic made Zoom calls and virtual conferences a daily occurrence, for many years, webinars and other online events have been an effective way to easily bring together geographically dispersed groups. This still holds true today. Online events such as webinars and virtual conferences can be an easy and relatively inexpensive way to generate leads and establish thought leadership, including presentation of new product releases, scientific information, or business results. Similarly, webinars can disseminate information or provide training for existing clients or for your company’s team members.
Stratos provides end-to-end webinar solutions, including production aspects as well as promotion to the right audience at the right time, using the right channels. Whether your audience includes prospects, current clients, or internal staff, putting your best foot forward with a consistent, prepared, and branded message can make all the difference. We can help you refine your message and share your most newsworthy and educational content to expand your reach and foster trust with your target audience.
Booths and Sponsorships
In addition to managing and executing either in-person or virtual events specifically for your company, Stratos can also support tradeshow attendance, as well as participation in community events and other event sponsorships. With both full-service and a-la-cart options, we can help with one aspect of your event (such as designing your tradeshow booth), or we can develop and execute your entire event schedule. This could include researching appropriate event options, registering for events, ordering giveaway items, designing and printing brochures, following up with attendees, and more.
Don’t Forget PR
Adding public relations to your marketing mix is key to sharing news about events, top hires, product releases, technical content, and other newsworthy information. Our team will work with you to share that news in the best light and follow up to gain the most exposure.
Stratos Event and PR Capabilities
We can work with you to determine the right mix of in-person versus virtual events and can help you articulate strategic plans and promotional strategies for future opportunities. We’ll maintain relationships with your event teams, establish calendars to track deliverables and due dates, and then help you creatively promote your presence at events whether virtual or in-person. Because we’re agile, we can monitor changes in real-time and pivot your event strategy as it makes sense, with assistance including:
- Event research, logistics and management
- Tradeshows and in-person events
- Webinars and online/virtual events
- PR and media relations