Digital
Are you sharing your company capabilities across the right online channels?
Digital marketing covers all marketing work that happens through the internet or by using an electronic device. Common digital channels include websites, email, video, webinars, social media, and marketing for optimal results on search engines to connect with your prospects and customers.
Why Digital?
Today’s customers are connected to the internet 24/7 and use their mobile devices for everything from ordering groceries to reviewing the car they bought online the day before. When your prospects use the web to research how to solve their problems or choose the right solution, be sure that your products catch their full attention.
We know digital marketing is key to achieving results and increasing brand awareness for today’s businesses. Through our extensive experience developing and implementing digital marketing plans, we will help you uncover digital marketing opportunities and determine how to leverage the right mix of information gained via digital channels in order to best ensure your growth. We will then help you identify what to measure and when to shift strategies to optimize your marketing mix and shorten the sales cycle.
Your business may also get a boost from marketing via social media, paid advertising, and other digital tactics. For businesses selling directly to other companies, establishing a strong LinkedIn presence is often a good start. Consumer-focused businesses may leverage Facebook and other social media platforms to share updates, run contests, or place digital ads to generate leads. Associations may use a variety of digital channels, including social media, short videos, and e-newsletters to attract support and engage members. Stratos collaborates with you to understand the nuances of your market and buyers in order to deliver a tailored solution that will help you engage your prospects and customers online.
Stratos Digital Marketing Capabilities
We provide a customized approach for leveraging digital tactics including:
- Website marketing, including SEO
- Social media management
- Email campaigns and newsletters
- Paid advertising, such as native ads, display ads, and retargeting
- Video marketing, virtual events, and webinars
- And more!
Client Work Samples
Website Launch
Stratos worked with Flagship Biosciences to build its website from the ground up, from initial storyboards, site maps, and architecture to creative design, copywriting, and search engine optimization. Overtime, Stratos helped Flagship to buildout additional elements, including press releases, collateral downloads, and whitepapers.
Social Media
Stratos takes a practical approach to social media. We strategize with clients to build from their existing foundation in order to grow followers and engagement over time in the channels most applicable to the target market. For biotech client, CIRCULOGENE, that meant refining their LinkedIn presence, using branded templates with an emphasis on corporate and industry news.
Website & SEO Refresh
When establishing a business, time and budget often necessitate a phased approach to marketing. Stratos worked with Veterinary Specialists of the Rockies, as a new business, to launch its website with a manageable scope, adding and revising content over time. Later, Stratos refreshed design elements and refined their SEO program to further support business growth.
Digital Advertising & Video
Stratos worked with Veterinary Specialists of the Rockies to test a series of digital display ads with different creative treatments and using geographical and behavioral-based targeting. Ongoing analysis helped to inform changes over time. Short videos were used on social media, email, and on the client’s website to promote specialty services while reinforcing the upbeat brand.